Paid ads ยท Search and social
Tidewater Table
Brief: Ad copy for a fictional meal-kit service, aimed at busy people who want a real dinner without the shopping. Spec sample for a fictional brand, not client work.
Search ad (Google)
Headline 1: Dinner Handled. Every Night
Headline 2: Fresh Meals Ready in 15 Min
Headline 3: Free Delivery on First Box
Description 1: Chef-built recipes, pre-portioned and at your door. Skip the shopping and the stress.
Description 2: Pause or cancel anytime. Pick your first box and see why weeknights got easier.
Social ad (Facebook / Instagram)
Primary text: It is 6:15. You are tired, the fridge is a puzzle, and takeout is one tap away. Tidewater Table sends pre-portioned ingredients and a simple recipe, so a real dinner takes about 15 minutes and one pan. No planning. No wasted groceries.
Headline: A real dinner in 15 minutes
Description: Free delivery on your first box
Pick My Meals
Alternate angle (for testing)
Primary text: You do not need more willpower at 6 p.m. You need dinner to already be handled.
Written as a two-angle test: convenience first, then relief from decision fatigue. Character counts follow Google Responsive Search Ad limits.