Product descriptions
Marsh Hen Roasters
Brief: Three product descriptions for a fictional small-batch coffee roaster, written to sound like a person who loves coffee, not a catalog. Spec sample for a fictional brand, not client work.
Low Country Blend · Medium roast · 12 oz
The one you will reach for every morning. Low Country is smooth and balanced, with notes of milk chocolate and toasted almond and nothing sharp to get in the way. Brew it however you like. It forgives a lot.
Salt Marsh Dark · Dark roast · 12 oz
Bold without being bitter. We roast Salt Marsh long enough to bring out deep cocoa and brown sugar, then stop before it turns smoky. Strong enough for cream, good enough to drink black.
First Light Ethiopia · Light roast · 10 oz
Bright and a little floral, with blueberry and lemon zest in the cup. This is the one for slow mornings and a clean pour-over. Roasted light to keep what makes it special.
Product page tagline
Small batches. Roasted this week. Shipped before it goes stale.
Fictional brand. Flavor notes are invented for the sample.